/* ALU DS — landing v3 */
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:400;font-display:swap;src:url(fonts/pjs-400.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:600;font-display:swap;src:url(fonts/pjs-600.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:700;font-display:swap;src:url(fonts/pjs-700.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-weight:800;font-display:swap;src:url(fonts/pjs-800.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'IBM Plex Sans Arabic';font-style:normal;font-weight:400;font-display:swap;src:url(fonts/plexar-400.woff2) format('woff2');unicode-range:U+0600-06FF,U+0750-077F,U+0870-088E,U+0890-0891,U+0897-08E1,U+08E3-08FF,U+200C-200E,U+2010-2011,U+204F,U+2E41,U+FB50-FDFF,U+FE70-FE74,U+FE76-FEFC}
@font-face{font-family:'IBM Plex Sans Arabic';font-style:normal;font-weight:600;font-display:swap;src:url(fonts/plexar-600.woff2) format('woff2');unicode-range:U+0600-06FF,U+0750-077F,U+0870-088E,U+0890-0891,U+0897-08E1,U+08E3-08FF,U+200C-200E,U+2010-2011,U+204F,U+2E41,U+FB50-FDFF,U+FE70-FE74,U+FE76-FEFC}
@font-face{font-family:'IBM Plex Sans Arabic';font-style:normal;font-weight:700;font-display:swap;src:url(fonts/plexar-700.woff2) format('woff2');unicode-range:U+0600-06FF,U+0750-077F,U+0870-088E,U+0890-0891,U+0897-08E1,U+08E3-08FF,U+200C-200E,U+2010-2011,U+204F,U+2E41,U+FB50-FDFF,U+FE70-FE74,U+FE76-FEFC}

:root{
  --ink:#223039;          /* texte ALU DS */
  --ink-2:#44545f;
  --muted:#5b6b78;         /* gris ALU DS */
  --line:#e1e7ee;
  --bg:#ffffff;
  --soft:#f4f6f9;          /* gris clair ALU DS */
  --white:#ffffff;
  --accent:#e8a33d;       /* ambre ALU DS */
  --accent-ink:#1f4e78;   /* petits titres en bleu */
  --blue:#1f4e78;         /* bleu ALU DS */
  --blue-dark:#163a5a;    /* bleu foncé ALU DS */
  --blue-soft:#eaf1f8;    /* bleu clair ALU DS */
  --ok:#1f7a4d;
  --radius:22px;
  --wrap:1120px;
  --font:'Plus Jakarta Sans',system-ui,-apple-system,'Segoe UI',sans-serif;
  --font-ar:'Plus Jakarta Sans','IBM Plex Sans Arabic',system-ui,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--font);color:var(--ink);background:var(--bg);line-height:1.6;font-size:16px;-webkit-font-smoothing:antialiased}
[dir="rtl"] body{font-family:var(--font-ar)}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.kicker{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--accent-ink)}
[dir="rtl"] .kicker{letter-spacing:0;font-size:14px}
h1,h2,h3{line-height:1.08;letter-spacing:-.02em;font-weight:800}
h1,h2{color:var(--blue-dark)}
[dir="rtl"] h1,[dir="rtl"] h2,[dir="rtl"] h3{letter-spacing:0;line-height:1.3}
h2{font-size:clamp(30px,4.2vw,46px)}
.lead{font-size:18px;color:var(--ink-2);max-width:620px}
section{padding:96px 0}
.sec-head{max-width:720px;margin-bottom:48px}
.sec-head .kicker{display:block;margin-bottom:14px}
.sec-head p{margin-top:16px}
.center{text-align:center}
.center.sec-head{margin-left:auto;margin-right:auto}
.center .lead{margin-left:auto;margin-right:auto}

/* ---------- boutons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font-weight:700;font-size:16px;text-decoration:none;border-radius:999px;padding:16px 30px;transition:transform .15s ease,background .15s ease,box-shadow .15s ease;white-space:nowrap}
.btn-dark{background:var(--blue);color:#fff;box-shadow:0 10px 24px -12px rgba(31,78,120,.6)}
.btn-dark:hover{background:var(--blue-dark);transform:translateY(-1px)}
.btn-line{border:1.5px solid var(--blue);color:var(--blue);background:transparent}
.btn-line:hover{background:var(--blue);color:#fff}
.btn-sm{padding:10px 18px;font-size:14px}
.link-arrow{font-weight:700;text-decoration:none;color:var(--blue);border-bottom:1.5px solid var(--blue);padding-bottom:2px}
.arrow{display:inline-block;transition:transform .15s}
.btn:hover .arrow{transform:translateX(3px)}
[dir="rtl"] .arrow{transform:scaleX(-1)}
[dir="rtl"] .btn:hover .arrow{transform:scaleX(-1) translateX(3px)}

/* ---------- nav ---------- */
.nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.9);backdrop-filter:saturate(1.4) blur(12px);-webkit-backdrop-filter:saturate(1.4) blur(12px);border-bottom:1px solid transparent;transition:border-color .2s}
.nav.scrolled{border-bottom-color:var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:68px}
.brand{font-weight:800;font-size:18px;letter-spacing:.14em;text-decoration:none;display:flex;align-items:center;gap:10px;color:var(--blue)}
.brand svg{flex:none}
.nav-links{display:flex;align-items:center;gap:26px;font-size:15px;font-weight:600}
.nav-links a{text-decoration:none;color:var(--ink-2)}
.nav-links a:hover{color:var(--ink)}
.nav-links .btn{color:#fff}
.lang{border:1px solid var(--line);border-radius:999px;padding:6px 12px;font-size:14px}

/* ---------- hero ---------- */
.hero{padding:56px 0 40px}
.hero-grid{display:grid;grid-template-columns:1.18fr .82fr;gap:48px;align-items:center}
.hero h1{font-size:clamp(38px,4.7vw,60px);margin:18px 0 22px;letter-spacing:-.025em}
.hero h1 .accent{color:var(--accent);display:block}
.hero .lead{margin-bottom:34px}
.hero-cta{display:flex;align-items:center;gap:26px;flex-wrap:wrap}
.hero-note{margin-top:18px;font-size:14px;color:var(--muted)}
.hero-note s{opacity:.7}
.hero-visual{position:relative;aspect-ratio:1/1.02;border-radius:28px;background:
  radial-gradient(120% 90% at 85% 8%,#fbe7c6 0%,rgba(251,231,198,0) 50%),
  radial-gradient(120% 100% at 10% 100%,#cfe0f0 0%,rgba(207,224,240,0) 65%),
  var(--blue-soft);overflow:hidden;display:grid;place-items:center}
.phone{width:58%;aspect-ratio:9/18.5;background:var(--ink);border-radius:40px;padding:10px;box-shadow:0 40px 60px -30px rgba(16,20,24,.55),0 18px 30px -18px rgba(16,20,24,.35);transform:rotate(-4deg)}
[dir="rtl"] .phone{transform:rotate(4deg)}
.phone-screen{width:100%;height:100%;background:#eef1f4;border-radius:31px;overflow:hidden;position:relative}
.phone-screen img{width:100%;height:100%;object-fit:cover;object-position:top}
.phone-notch{position:absolute;top:8px;left:50%;transform:translateX(-50%);width:34%;height:18px;background:var(--ink);border-radius:999px;z-index:2}
.chip{position:absolute;background:#fff;color:var(--ink);border-radius:14px;padding:11px 15px;font-size:13.5px;font-weight:700;box-shadow:0 14px 30px -16px rgba(16,20,24,.35);display:flex;align-items:center;gap:9px;white-space:nowrap}
.chip .dot{width:9px;height:9px;border-radius:50%;background:var(--ok)}
.chip small{display:block;font-weight:600;color:var(--muted);font-size:12px}
.chip-1{left:5%;bottom:9%}
.chip-2{right:4%;top:46%}
[dir="rtl"] .chip-1{left:auto;right:6%}
[dir="rtl"] .chip-2{right:auto;left:4%}


.app-card{width:66%;border-radius:22px;overflow:hidden;background:#fff;box-shadow:0 44px 70px -34px rgba(22,58,90,.6),0 16px 28px -18px rgba(22,58,90,.3);transform:rotate(-3deg)}
[dir="rtl"] .app-card{transform:rotate(3deg)}
.app-card img{width:100%;height:auto}

/* ---------- bandeau confiance ---------- */
.trust{padding:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--soft)}
.trust-in{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;padding:22px 24px}
.trust-item{display:flex;align-items:center;justify-content:center;gap:10px;font-size:14px;font-weight:600;color:var(--ink-2);text-align:center}
.trust-item svg{flex:none}

/* ---------- problème ---------- */
.problem-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.problem-grid h3{font-size:19px;margin-bottom:10px;letter-spacing:-.01em}
.problem-grid p{color:var(--ink-2);font-size:15.5px}
.problem-grid .n{font-size:13px;font-weight:800;color:var(--accent);margin-bottom:14px;display:block}

/* ---------- avant / après ---------- */
.ba{padding-top:0}
.ba-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.ba-card{border-radius:var(--radius);overflow:hidden;position:relative;background:#fff;border:1px solid var(--line)}
.ba-card .ba-img{aspect-ratio:4/3.4;overflow:hidden;background:var(--soft)}
.ba-card .ba-img img{width:100%;height:100%;object-fit:cover}
.ba-card.after .ba-img{background:var(--blue-soft);display:grid;place-items:center;padding:26px 26px 0}
.ba-card.after .ba-img img{object-fit:contain;object-position:top;border-radius:14px 14px 0 0;box-shadow:0 20px 40px -24px rgba(31,78,120,.6)}
.ba-body{padding:24px 26px 28px}
.ba-tag{display:inline-block;font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;padding:6px 11px;border-radius:999px;margin-bottom:12px}
[dir="rtl"] .ba-tag{letter-spacing:0;font-size:13px}
.before .ba-tag{background:#f6e3e1;color:#9a3a2c}
.after .ba-tag{background:#e2f1e8;color:var(--ok)}
.ba-body h3{font-size:22px;margin-bottom:6px}
.ba-body p{color:var(--ink-2);font-size:15.5px}

/* ---------- étapes ---------- */
.how{background:var(--soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.how-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.steps{display:flex;flex-direction:column;gap:30px}
.step{display:grid;grid-template-columns:48px 1fr;gap:18px}
.step .num{width:48px;height:48px;border-radius:14px;background:var(--blue);color:#fff;font-weight:800;display:grid;place-items:center;font-size:18px}
.step h3{font-size:20px;margin:4px 0 6px}
.step p{color:var(--ink-2)}
.how-visual{border-radius:28px;background:#fff;border:1px solid var(--line);padding:36px 36px 0;overflow:hidden}
.how-visual img{border-radius:18px 18px 0 0;box-shadow:0 30px 50px -30px rgba(31,78,120,.65);margin:0 auto;max-height:520px;object-fit:cover;object-position:top}

/* ---------- vidéo ---------- */
.video-box{border-radius:28px;overflow:hidden;background:var(--blue-dark);box-shadow:0 40px 70px -40px rgba(22,58,90,.6);max-width:960px;margin:0 auto}
.video-box .ratio{position:relative;padding-top:56.25%}
.video-box iframe{position:absolute;inset:0;width:100%;height:100%;border:0}

/* ---------- fonctionnalités ---------- */
.feat-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.feat{background:var(--soft);border:1px solid var(--line);border-radius:18px;padding:26px}
.feat .ic{width:42px;height:42px;border-radius:12px;background:#fff;display:grid;place-items:center;margin-bottom:16px}
.feat h3{font-size:17px;margin-bottom:6px;letter-spacing:-.01em}
.feat p{color:var(--ink-2);font-size:15px}

/* ---------- séries ---------- */
.series{padding-top:0}
.series-row{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.serie{border:1px solid var(--line);border-top:3px solid var(--accent);background:#fff;border-radius:16px;padding:20px 22px}
.serie b{display:block;font-size:17px;letter-spacing:.04em;color:var(--blue)}
.serie span{font-size:14px;color:var(--muted)}

/* ---------- histoire ---------- */
.story{background:var(--blue-dark);color:#e9eef3}
.story-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:64px;align-items:start}
.story .kicker{color:var(--accent)}
.story h2{color:#fff;margin-top:14px}
.story blockquote{font-size:clamp(22px,2.6vw,28px);font-weight:700;line-height:1.35;color:#fff;border-left:3px solid var(--accent);padding-left:22px;margin-bottom:28px}
[dir="rtl"] .story blockquote{border-left:0;border-right:3px solid var(--accent);padding-left:0;padding-right:22px}
.story p{color:#c3d1de;margin-bottom:16px;font-size:16px}
.story .sign{margin-top:26px;display:flex;align-items:center;gap:14px;color:#fff;font-weight:700}
.story .avatar{width:48px;height:48px;border-radius:50%;background:var(--accent);color:var(--blue-dark);display:grid;place-items:center;font-weight:800}
.story .sign small{display:block;color:#9fb3c6;font-weight:500}

/* ---------- tarifs ---------- */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch}
.plan{background:#fff;border:1px solid var(--line);border-radius:24px;padding:32px 28px;display:flex;flex-direction:column;position:relative}
.plan.featured{border:2px solid var(--blue);box-shadow:0 30px 60px -36px rgba(31,78,120,.55)}
.plan .badge{position:absolute;top:-13px;left:28px;background:var(--accent);color:var(--blue-dark);font-size:12px;font-weight:800;letter-spacing:.1em;padding:6px 12px;border-radius:999px}
[dir="rtl"] .plan .badge{left:auto;right:28px;letter-spacing:0}
.plan .badge.dark{background:var(--blue-dark);color:#fff}
.plan h3{font-size:15px;letter-spacing:.16em;color:var(--blue)}
[dir="rtl"] .plan h3{letter-spacing:.06em}
.plan .for{font-size:14px;color:var(--muted);margin-top:4px;min-height:42px}
.price{margin:18px 0 2px;display:flex;align-items:baseline;gap:8px}
.price .amt{font-size:48px;font-weight:800;letter-spacing:-.03em;color:var(--blue)}
.price .per{color:var(--muted);font-weight:600}
.year{font-size:13.5px;color:var(--muted);margin-bottom:22px}
.year b{color:var(--ok)}
.plan .btn{width:100%;margin-bottom:24px;padding:11px 20px;font-size:15px}
.plan ul{list-style:none;display:flex;flex-direction:column;gap:11px;font-size:14.5px;border-top:1px solid var(--line);padding-top:22px}
.plan li{display:grid;grid-template-columns:18px 1fr;gap:10px;color:var(--ink-2)}
.plan li::before{content:"";width:18px;height:18px;margin-top:2px;border-radius:50%;background:#e2f1e8 url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4 8.3l2.6 2.5L12 5.4' fill='none' stroke='%231f7a4d' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/12px no-repeat}
.plan li.no{color:#a4abb3}
.plan li.no::before{background:#f1efec url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M5 5l6 6M11 5l-6 6' fill='none' stroke='%23a4abb3' stroke-width='2' stroke-linecap='round'/%3E%3C/svg%3E") center/11px no-repeat}
.plan li strong{color:var(--ink)}
.plan li.no strong{color:#a4abb3}
.plan li.new strong::after{content:"NOUVEAU";font-size:10px;font-weight:800;letter-spacing:.08em;background:var(--accent);color:var(--blue-dark);padding:2px 6px;border-radius:6px;margin-left:6px;vertical-align:2px}
[dir="rtl"] .plan li.new strong::after{content:"جديد";letter-spacing:0;margin-left:0;margin-right:6px}
.plans-note{text-align:center;margin-top:28px;font-size:14px;color:var(--muted)}

/* ---------- FAQ ---------- */
.faq{background:var(--soft);border-top:1px solid var(--line)}
.faq-list{max-width:780px;margin:0 auto}
.faq details{border-bottom:1px solid var(--line);padding:22px 0}
.faq summary{cursor:pointer;list-style:none;font-weight:700;font-size:17.5px;display:flex;justify-content:space-between;gap:20px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:24px;line-height:1;font-weight:500;color:var(--muted);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{margin-top:12px;color:var(--ink-2);max-width:680px}

/* ---------- final ---------- */
.final{padding:0 0 96px;background:var(--soft)}
.final-box{border-radius:32px;background:var(--blue);color:#fff;padding:64px 48px;text-align:center;position:relative;overflow:hidden}
.final-box::before{content:"";position:absolute;inset:auto -10% -60% -10%;height:120%;background:radial-gradient(50% 50% at 50% 50%,rgba(232,163,61,.4),rgba(232,163,61,0) 70%)}
.final-box > *{position:relative}
.final-box h2{color:#fff;margin-bottom:14px}
.final-box p{color:#d5e1ec;margin-bottom:30px;font-size:18px}
.btn-wa{background:#25d366;color:#08331b}
.btn-wa:hover{background:#2fe174;transform:translateY(-1px)}

/* ---------- footer ---------- */
footer{padding:44px 0;font-size:14px;color:var(--muted);border-top:1px solid var(--line);background:#fff}
.foot{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap}
.foot a{text-decoration:none;color:var(--ink-2)}
.foot a:hover{color:var(--ink)}
.foot .brand{margin-bottom:10px}

/* ---------- barre mobile ---------- */
.mbar{display:none}

/* ---------- responsive ---------- */
@media (max-width:960px){
  section{padding:72px 0}
  .hero-grid,.how-grid,.story-grid{grid-template-columns:1fr;gap:40px}
  .hero{padding-top:28px}
  .hero-visual{max-width:520px;width:100%;margin:0 auto}
  .problem-grid,.feat-grid{grid-template-columns:1fr 1fr}
  .plans{grid-template-columns:1fr;max-width:520px;margin:0 auto}
  .series-row{grid-template-columns:1fr 1fr}
  .trust-in{grid-template-columns:1fr 1fr}
  .nav-links .hide-m{display:none}
}
@media (max-width:640px){
  .wrap{padding:0 16px}
  section{padding:60px 0}
  .lead{font-size:16.5px}
  .problem-grid,.feat-grid,.ba-grid{grid-template-columns:1fr;gap:22px}
  .problem-grid{gap:28px}
  .trust-in{padding:18px 16px;gap:14px 10px}
  .trust-item{font-size:13px;justify-content:flex-start;text-align:start}
  .hero-cta{gap:18px}
  .hero-cta .btn{width:100%}
  .app-card{width:70%}
  .chip{font-size:12px;padding:9px 12px}
  .chip-1{left:4%;bottom:8%}
  .chip-2{right:3%;top:44%}
  [dir="rtl"] .chip-1{right:4%}
  [dir="rtl"] .chip-2{left:3%}
  .how-visual{padding:22px 22px 0}
  .final-box{padding:48px 22px;border-radius:24px}
  .plan .for{min-height:0}
  footer{padding-bottom:110px}
  .nav-links{gap:12px}
  .nav-links .btn{display:none}
  .mbar{display:flex;position:fixed;left:12px;right:12px;bottom:12px;z-index:60;gap:10px;background:rgba(22,58,90,.97);border-radius:999px;padding:8px 8px 8px 20px;align-items:center;justify-content:space-between;box-shadow:0 16px 40px -12px rgba(0,0,0,.5);transform:translateY(140%);transition:transform .25s ease}
  [dir="rtl"] .mbar{padding:8px 20px 8px 8px}
  .mbar.show{transform:none}
  .mbar span{color:#fff;font-weight:700;font-size:14px}
  .mbar span small{display:block;color:#b3c5d6;font-weight:500;font-size:12px}
  .mbar .btn{padding:11px 18px;font-size:14px}
}